Those who start with “why” has the ability to inspire those around them or find others who inspires them.

I came across this TEDx talk from Simon Sinek which has been online for a while now. Simon talks about his Golden Circle theory and law of diffusion of innovation to make up the point that everyone who goes into the business should have a clear understanding of why they do it.

The message is so powerful that I believe every entrepreneur should watch this. The goal is to do business with the people who believe what you believe and If you don’t know why you do what you do, how will you ever get people to believe in and buy your product?


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